Tuesday Tunup- #67

Becoming anything.... in 12 months.

So…. this last week I found out I’m the “Content guy” and the “guy who can get the message out”.

Which….. to those that know me….. is kinda hilarious.

Because here’s the thing, I never set out to be the “Content guy” or the “guy who can get the message out…… I just made a commitment to posting on LinkedIn often and writting a newsletter after the fact.

But, because I had done it vastly more than the other people on that call (This was a pretty high title call)….. I was the guy that was identified with that skill.

Think of it like this. If this is the total amount of “Business content” each person posted over the last year, who would you consider the expert?

Mark- 1

Mary- 10

Loise- 9

Steve- 385

Alas, I got assigned as the “Expert” because within the context of that group…. I am the expert on that particular subject.

And so it got me really thinking. If you work at something……truly dedicate yourself to it…….for just 12 months, you can become whoever you want to be. That might sound like an exaggeration, but it's not once you start to think about it a little further.

If you spent the next 12 months learning how to code…..seriously learning, building, experimenting, creating…….by this time next year, people around you would be saying, “Oh yeah, he’s the coding guy.” Not because you have a degree. Not because someone gave you permission. But because you showed up, did the work, and kept doing it.

That’s all it takes.

The same goes for content creation. Want to be the person known for making great videos, writing killer newsletters, or building an audience online? Show up every day. Learn. Post. Improve. By next year, you’ll be the content person…….the one people come to for advice, for inspiration, or to collaborate with.

The same applies to fitness. Or gardening. Or finance. Or real estate. Or AI.

You name it.

Whatever “it” is……….if you make it your thing for a year, people will see you differently. You’ll see yourself differently.

And here’s the twist: it's not about being the best in the world. You don’t need to be a genius or outwork everyone on the planet. You just need to be better than average….and consistent. That’s it.

You can become the go-to person in your circle, your company, or your community. Not by sprinting for 30 days, but by quietly stacking days, one after the next, until it becomes undeniable.

Every "overnight success" you see? They were putting in the work behind the scenes for months or years before anyone noticed. And usually, it started with a decision: “I’m going to go all-in on this for a while. Let’s see where it takes me.”

The truth is, 12 months will pass whether you commit to something or not. The question is, what will you have to show for it when it does?

This is your permission slip. To pick a lane. To stop dabbling. To go deep instead of wide.

Pick something and give it a year.

Want to be “the AI guy”? Spend the next 12 months studying, testing, building, talking about it…. Guess who people are going to reach out to when they want to know about AI?

Want to be “the finance girl”? Read every book, post every insight, talk to every expert you can find…..Guess who people are going to reach out to when they want to know about finance?

Want to be “the one who’s always in shape”? Train consistently, eat like it matters, and watch what happens…..Guess who people are going to reach out to when they want to know about getting in shape?

You don’t have to make it your forever. Just give it a year.

And here’s the real beauty of it: once you do this once, you realize you can do it again. Reinvention isn’t a one-time shot…..it’s a lifelong skill. The first time you commit to something for 12 months, your confidence skyrockets. You start to see yourself as someone who can change. Someone who follows through. Someone who grows.

That belief compounds. It makes the next transformation easier. And the next one after that.

So here’s the challenge:

Pick your thing. Go all in. Let people think you’re obsessed.
Say no to distractions. Show up on the days you don’t feel like it.
Document your journey. Learn out loud. Share as you go.

Then, one day…..sooner than you think—someone will introduce you as “the person who really knows that stuff.” And you’ll smile, because you’ll know how you got there.

Not overnight.

But with a simple decision and a year of focused effort.