Tuesday Tuneup- #81
Why 90% of Roofing Startups Fail (and How to Be in the 10%)
Happy Tuesday everyone!
Most people don’t realize how brutal this industry really is.
Nine out of ten roofing companies that start this year… won’t make it to their second anniversary.
And it’s not because they didn’t work hard enough. Most of them were working too hard…. but on the wrong things.
They got buried in complexity.
One CRM for sales… another system for production… a dozen subcontractors who don’t show up when you need them… three different material suppliers who all want prepayment… and financing that takes weeks to approve.
It’s death by a thousand cuts.
The Real Reason Most Roofing Startups Fail
It’s not the weather. It’s not the economy. It’s not even competition.
It’s lack of systems.
When there’s no clear, repeatable process, from lead to job complete, small cracks start to form. And those cracks eventually split the business in half.
Here’s what it looks like in the field:
The owner is still selling and project managing at the same time.
Jobs get delayed because the sub didn’t show up.
Customers start calling daily for updates.
The financing partner drops a ball on approval.
The crew gets paid late.
The next lead doesn’t get called back.
And before long… you’ve got a business that’s running you, not the other way around.
That’s when burnout hits.
That’s when good people quit.
That’s when the money runs out.
The 10% Who Make It Work
The ones who make it don’t do more. They do less…. better.
They pick one system, one platform, one product line, and one loan program… and then build all their energy around it.
They don’t try to reinvent the wheel…. they install a proven one.
They don’t chase five different suppliers or crews…. they work with one platform that handles the backend for them.
They don’t guess their way through licensing, insurance, pricing, or financing … they follow a checklist that’s already been battle-tested.
That’s how you win.
Roofing isn’t about figuring everything out… it’s about following the framework that works every time.
How to Get Into the 10%
That’s exactly why I built the 30-Day Roofing Launch Challenge in partnership with SubcontractorHub, Sunlight Financial, and Owens Corning.
We’re helping 50 contractors make their first money in roofing… in just 30 days.
We take out all the guesswork and give you the exact roadmap from licensing to selling to building.
You’ll use the same systems my teams have used to generate over $400 million in roofing sales.
We’ll walk you through how to:
Get your roofing license (or partner to cover it)
Line up vetted subs and insurance
Install your CRM and production systems
Price and sell your first five jobs profitably
Keep customers informed so you actually get referrals
All in 30 days.
You don’t need 10 different tools. You need one simple playbook that works.
Most Contractors Never Get This Chance
Because the program includes over $70,000 worth of software, training, and support, we’re limiting it to just 50 contractors.
Once it’s full… it’s full.
And I haven’t even told you the best part what it costs to join.
To find that out, you’ll need to be at the launch webinar next week.
It’s happening Wednesday at 10am PST, and it’s completely free to attend.
I’ll walk you through exactly how the challenge works, how you can get started, and how to become one of the 50 contractors who launches profitably in 30 days.
👉 Register here: https://event.webinarjam.com/register/60/oogx0hm5
If you’ve been sitting on the sidelines wondering when the right time to diversify is… this is it.
Don’t try to “figure it out” like everyone else.
Do it right the first time — and become part of the 10%.
See you on the webinar next week.
— Steve