Tuesday Tuneup- #79
Getting in Front of Customers
Happy Tuesday everyone!
Most contractors overcomplicate marketing. They chase ten different ideas at once, get frustrated when none of them stick, and then blame “bad leads” or “the economy.”
Obviosly, I don’t want that happening to any of you, which is why I want to introduce you to a concept I call the “Triple Play Framework”
Here’s the idea…..You don’t need to do everything to win. You just need to pick one thing from each group of customer-getting strategies and commit to doing it consistently.
Super easy….. and super scalable. My type of system.
To do it, we simply pick ONE marketing project…. from each marketing channel.
1- from the free channel
1- from the paid channel
1- from the partnership channel
That’s it. Just three marketing efforts that we can really lean into.
Group 1: Free (Organic) Channels
These are the strategies that cost more sweat than money. They’ve worked for decades and still work today.
Door Knocking: It’s old-school because it works. Talking to homeowners face-to-face after a job in the neighborhood is the fastest way to build trust.
Yard Signs: Every completed job should turn into a billboard. A $10 sign that says “Another Roof by [Your Company]” creates curiosity with every neighbor who drives by.
Neighborhood Presence: A branded truck parked in a high-visibility area or canvassing the block after a crew finishes makes you look busy… and people want to work with the busy company.
👉 Pick one. Don’t try to do all three at once. If you decide door knocking is your play, script it, train your team, and make it part of your weekly rhythm.
Group 2: Paid Channels
These require investment, but they can scale faster once you dial them in.
Lead Services: Platforms like Angi, HomeAdvisor, or storm-vendor leads can be a quick way to fill your pipeline… but you have to work them aggressively.
Google Ads / Local Service Ads: These put you at the top of the page when a homeowner is actively searching. Done right, they produce high-intent leads.
Social Media Ads: Facebook and Instagram boosts can generate awareness, especially if you’re pushing testimonials, before-and-afters, or offers.
👉 Pick one. If you don’t have the bandwidth or budget to manage multiple platforms, stick with one. Better to master Google LSAs and own your zip code than to scatter money across three channels you half-manage.
Group 3: Partnerships
This is where leverage really comes in. Partnerships put you in front of customers through someone else’s trust.
Insurance Agents: They already have a homeowner’s attention when roofs are damaged. Be their go-to contractor, and they’ll keep feeding you referrals.
Real Estate Agents: They need reliable contractors who can move fast before a sale closes. A few strong relationships can turn into steady work.
Other Contractors: Painters, gutter installers, HVAC companies… all touch the home. Partner with them to swap leads when they spot roofing issues.
👉 Pick one. Don’t try to be best friends with every professional in town. Instead, go deep with one type of partner, earn their trust, and build a win-win relationship.
The Power of Focus
Here’s the mistake most contractors make: they dabble in everything, master nothing, and then claim “marketing doesn’t work.”
If you pick one strategy from each group, you’ll instantly have a three-pronged system:
One free channel bringing you leads with sweat equity.
One paid channel giving you scalable reach.
One partnership channel putting you in front of new audiences.
That’s a balanced, sustainable approach that covers all bases without overwhelming you.
The magic isn’t in the tactic. The magic is in the consistency.
A contractor who knocks doors for two hours every Tuesday, runs Google LSAs in one focused area, and nurtures three insurance agents… will outperform the guy who throws money at Facebook for a month, tries door knocking once, and meets a real estate agent for coffee but never follows up.
Your Next Step
Look at the three groups above. Circle the one free, one paid, and one partnership play you’re most willing to commit to.
Then, instead of asking “what else should I be doing?”… ask “how can I get 1% better at these three every week?”
Because here’s the truth: getting in front of customers is not about luck. It’s not about the latest shiny app. It’s about showing up, again and again, in the places that put you closest to homeowners who need what you offer.
Consistency beats creativity. Execution beats ideas. Pick your three. Stick to them. And watch your pipeline fill up.
And if you’re not sure which one to do…… don;t worry, they all work. Pick the one you like best and that you think would be easiest to impliment. Again…. you have to stick with it.
Finally, don’t overthink this stuff. I can VERY confidently tell you that IT ALL WORKS! The worlds best door knocking team….. is crushing it. Same with companies that master social media, paid ads, referral networks, insurance work, HOA networking.
You goal is to be exceptional….. not distracted.