Happy Tuesday everyone!
This week, I saw a short clip from Alex Hormozi that really hit home. He said...
“If you want to go faster, you pay someone who’s already done it. You’re not paying for their time... you’re paying to skip the part where you screw it up.”
That hit home. Because the biggest mindset trap I see contractors fall into is this...
“I’ll figure it out myself.”
It sounds noble. Gritty. “Built not bought.”
But in business, that mindset is one of the most expensive decisions you can make.
The Real Cost of “Figuring It Out”
Let me paint a scenario you’ve probably seen... or lived...
You want to add HVAC or roofing to your solar company...
You start tinkering... calling around... watching videos... asking your rep what to do...
You get a few installs, but margins are sloppy, jobs take too long, and nobody on your team really owns the new vertical...
Six months later, you're frustrated, behind on your original goal, and unsure if it was worth it...
You didn’t save money... you delayed growth...
In business, time is more expensive than money...
If it takes you 6 months to get traction when someone else could’ve helped you do it in 6 weeks...
How much did that cost you in lost sales... burned leads... team morale?
Why This Happens
Most contractors I know are great operators... they know how to get the job done...
But building a business that can scale is a totally different game...
And that game has already been played...
There are people who’ve...
Added roofing to their solar business
Hired their first ops manager
Built a sales process that doesn’t depend on them
Navigated financing, permits, and fulfillment in new trades
They’ve already paid the “stupid tax”...
You can either pay it too... or pay them to help you skip it...
3 Practical Ways to Shift This Mindset
If you’re serious about growing without chaos... here are three tactical mindset shifts that will help...
1. Ask “who,” not “how”
Instead of trying to learn it all, ask who already knows it...
Buy their time... buy their process... shortcut the learning curve...
2. Stop measuring by cost... start measuring by speed
If a mentor... consultant... or community gets you to a profitable result 3 months faster, that’s not a cost... it’s a multiplier...
3. Stay in your zone
Every hour you spend “figuring it out” is an hour not spent leading your team... selling work... or building culture...
High-leverage business owners protect their time and outsource the guesswork...
Bottom line...
There are two ways to grow...
Trial and error... or borrowed wisdom...
One is slow, stressful, and expensive...
The other gets you where you're trying to go a whole lot faster...
Which one are you choosing?
Until next week……
Happy Selling!
PS- I’m very excited to announce that I am starting the Billion Dollar Contractor Community. We’ll have courses, forums, discussions, templates, scripts, live training webinars, and even turnkey marketing templates, automations and systems. It’s one more giant step in helping you win in business and in life! This will be a paid community at some point…. but I’d like to give all of you FREE access for life. All I ask for is your honest feedback and support.
We are still getting the initial content loaded in and it’s going to take a while to fully build out, but if you’d like to get early access and be a part of that process please check out: www.billiondollarcontractor.com
Thank you as always for the support and I apprecaite you all!
-Steve