Tuesday Tuneup- #49
The reason you didn't play in the SuperBowl
Happy Tuesday everyone!
Sales is full of amateurs. Not scammers, but people just winging it. Maybe they were popular in high school, tended bar for a bit, then stumbled into sales. They’re good talkers, but that doesn’t make them professionals.
Being talented isn’t enough. Just because you can throw a football doesn’t mean you belong in the NFL. Same with sales. Just talking to customers doesn’t make you a pro.
What Makes Someone a Pro?
A professional is someone with deep expertise. Period.
Doctors master medicine.
Lawyers master law.
Teachers master education.
Sales professionals master selling.
And it doesn’t happen by accident. It takes intent, study, and practice.
So, Where Do You Start?
Decide. Do you want to be a pro? Or are you fine being an amateur?
If you’re serious, here’s what separates real pros from the rest:
1. Never Stop Learning
Know your industry, your product, your competitors.
Read sales books.
Subscribe to newsletters like this one.
Get feedback—have someone shadow you.
2. Master Communication
Email and text matter. Are yours clear and effective?
Listen more than you talk. Learn what your customer actually needs.
Ask open-ended questions. Dig deeper.
3. Build Trust
Be honest. No games.
Do what you say you will. Every time.
Use success stories and testimonials—proof matters.
4. Put the Customer First
Stop selling. Start solving.
Your pitch should match their needs, not just your quota.
5. Stay Organized & Manage Your Time
Focus on high-value opportunities. Not all leads are equal.
Have a follow-up system. Deals don’t close themselves.
6. Build Relationships
Network with industry pros.
Keep in touch—repeat business and referrals come from trust.
This Is a Journey, Not a Destination
Being a pro isn’t a one-time decision. It’s a daily commitment.
So, which are you? A professional or an amateur?
And more importantly—what are you doing about it?
Until Next Week…….Happy selling.