Tuesday Tuneup- #42
How a Growth Plan Can Help You Attract Superstar Talent
Happy Tuesday everyone!
I talk to a lot of business owners each week and there’s a common theme I’ve been seeing over and over again, that we have to talk about. I’ll start with the symptoms that show up and then I’ll cover the underlying problem and how to fix it..
Here’s the symptoms I hear:
Problem #1- “I can’t hire good people. The only people that come on board are gone in a week.”
Problem #2- “Everybody I talk to wants a huge salary”
Problem #3- “There’s no good candidates on Indeed, craigslist, Facebook, ect”
Here’s the big “Elephant in the room” issue that you have to come to grips with….
Great people….. exceptional people…. don’t want to work for a company that has no plan, no momentum and no money. If you want A+ people, you have to create an A+ opportunity for them.
Think about it like this.
I’m a super star employee. I have a great job, a great team, I’m paid well and I’m happy. Why would I leave to come to your company where I have none of those things?
I wouldn’t.
Now, MAYBE…. you catch me on a bad day where my job cut my pay, my boss upset me, we had a new meeting and I didn’t like the new direction, ect and now I’m open to listening to new opportunities.
Guess what…. I have options and because I’m a super star person, I have connections (I’m not sitting on Indeed, Craigslist, Facebook).
Again, I don’t need to work for your company that has no plan, no momentum and no money.
If you want to hire me, then you MUST have a solid growth plan that lets me see the light a the end of the tunnel.
You must have a vision that I can sell my sacrifice to and best of all, when people are motivated by vision instead of money….. truly exceptional things are possible. I’ve seen it first hand.
Why a Business and Growth Plan Matters to Top Talent
1. Clarity Creates Confidence
Superstar employees want to know where the business is headed and how they fit into the bigger picture.
A clear growth plan shows that your company isn’t just surviving—it’s thriving
Employees feel more secure knowing the business has long-term goals, which reduces turnover and builds loyalty.
Opportunities for Advancement
High performers are ambitious. They’ll choose a company that can offer them opportunities to grow their skills, earn promotions, and expand their impact.
A growth plan highlights pathways for career development within your company.
Employees are more motivated when they see how their contributions will help the company—and their own careers—move forward.
Your Vision Sets You Apart
In competitive industries or with top candidates, candidates often have multiple offers. What makes your company stand out?
A compelling business plan communicates that you’re organized, professional, and serious about success.
It gives superstar candidates confidence that they’re joining a winning team.
How to Use a Growth Plan to Attract Talent
Incorporate Your Vision in Job Descriptions
When you’re hiring, emphasize your company’s goals and how new hires will contribute to achieving them.
Example: “Join a company that’s on track to double revenue in the next three years through innovation and strategic growth.”
Showcase Growth During Interviews
Use the interview process to outline your vision and highlight opportunities for the candidate.
Example: “We have a clear roadmap for the next five years, and we’re looking for someone like you to help us hit those milestones.”
Create a Strong Onboarding Experience
From day one, reinforce how the company’s growth plan will benefit employees.
Show new hires how their role connects to larger goals.
Provide them with tools and training to grow alongside the company.
The Bottom Line
Having a business and growth plan isn’t just about increasing revenue—it’s about creating a company that attracts and retains top talent. Superstars want to work for businesses with direction, ambition, and purpose.
Want help creating a growth plan that attracts the best? Let’s talk. Together, we’ll build a roadmap that sets your business—and your team—up for success.